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Showing posts from December, 2023

Digital Shelf Analytics: Data-Driven Approach To eCommerce Growth

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Leveraging a data-driven methodology, Digital Shelf Analytics involves the systematic analysis and optimization of product placement, visibility, and performance within the virtual space of e-commerce platforms. This "digital shelf" serves as the online arena where retailers showcase and market their products. The approach focuses on utilizing various analytics tools to derive insights into consumer behavior, product efficacy, and market trends, thereby fostering eCommerce growth. Key components of this data-driven approach include: Data Gathering and Integration: Aggregate data from diverse sources, encompassing online stores, social media, customer reviews, and competitor platforms. Integrate information from multiple channels to construct a holistic perspective of the digital shelf landscape. Marketplace Exposure: Scrutinize the positioning and display of products across different eCommerce platforms. Refine product titles, descriptions, and images to optimize search engi

Dark Kitchens - Predictive Location Intelligence

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Dark kitchens, also known as ghost kitchens or virtual kitchens, are commercial kitchens that prepare food exclusively for delivery. They typically do not have a physical storefront or seating area, and they rely on third-party delivery services to get their food to customers. Predictive location intelligence (PLI) is a powerful tool that can be used to optimize the location of dark kitchens. By analyzing data on demographics, traffic patterns, and customer demand, PLI can help dark kitchens identify the best locations to reach their target customers. Here are some of the benefits of using PLI to optimize the location of dark kitchens: Increased demand: PLI can help dark kitchens locate their facilities in areas where demand for their food is high. This can lead to a significant increase in sales. Reduced delivery times: PLI can help dark kitchens optimize their delivery routes, which can reduce delivery times and improve customer satisfaction. Lower costs: PLI can help dark kitch

Web Scraping in the Travel Industry: A Detailed Guide

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  7.7 trillion U.S dollars Yes, you read it right: a trillion, with 12 zeros. That’s the contribution of  travel and tourism to the global GDP in 2022 . The reason for quoting this figure is that the travel industry is huge and constantly evolving. Making data-driven decisions is crucial to stay ahead of the competition. Using web scraping techniques will make it easier to take a closer look at your competition, understand their pricing, and identify and bid on the right money keywords. There is so much more to data scraping than this. Next, let’s clarify the future of  AI-based Scraping Technologies  for travel industries. Future Of The Travel Industry Using Ai-Based Scraping Technologies The future of the travel industry can be at its peak in the upcoming ten years. It depends on the complete implications of AI technology, as it can bring flight services within the control of human airline engineers. The  Amadeus Foundation  reports very practical experience and data on the scraping